Have you hit a brick wall when it comes to creativity? Are you having trouble coming up with new ideas? Are you in need of new solutions to old problems? Try a few brainstorming sessions, either by yourself or in a group setting, to get the creative juices flowing. Brainstorming is nothing more than capturing spontaneous thoughts on paper.
Follow these basic guidelines to produce winning ideas with brainstorming:
- Do not be judgmental. Do not assess ideas as they are being expressed; it will stifle creativity.
- Exaggerate and embellish. It is easier to tone down an idea than it is to dress one up.
- Go for quantity. The more ideas that are generated, the better the chances of coming up with a strong, innovative solution.
- Mix and build. Combine and link ideas. Use the process of association; one good idea may spark an even better one.
Group brainstorming sessions will be more dynamic and productive if the participants come from different departments, disciplines, or backgrounds.