Artwork Guidelines For Custom Printed Products and Labels Catalog

You may use the online Design Center to create your artwork for items listed in the Custom Printed Products and Labels Catalog or you may upload a logo or completed design.

If you have limited experience in working with graphic software and graphic file output, we recommend that you use the Design Center to assure your artwork is acceptable for production.

Click on the Design Online link located directly underneath the product you select to access the Design Center.

Guidelines for electronic art submission

Follow these guidelines for submitting electronic artwork (uploading a logo or completed design) for items listed in the Custom Printed Products and Labels Catalog.

Screens

We can print screens anywhere from 3% to 100% density.  This information applies to screens (tints) and also graduated screens.

Screens are normally run at 133 lines per inch for spot color and 150 lines per inch for process color art.

200 lines per inch screens are available upon request.  Additional turnaround time and upcharges may apply.

Margins

Labels:  Leave at least a 1/8″ margin from edge of label to edge of copy on all sides.

Business Cards:  Leave at least 1/8″ margin from edge of card to edge of copy on all sides.

Envelopes:  Leave at least 3/8″ margin from edge of envelope to edge of copy on all sides.

Stationery:  Leave at least 1/4″ margin from edge of letterhead to edge of copy on all sides.

Bleeds

All products:  Please provide artwork that extends at least 1/8″ beyond the edge of the product on each side that bleeds.

File Submission Guidelines

Before we begin, let us mention that there are basically two types of artwork that you will be working with: Vector and Raster artwork. These two types of artwork are very different in the way they are created and stored.  Note:  Vector art is preferred!

For instance, vector artwork is made up of a group of instructions describing how your artwork should be “drawn” by the computer.  It can generally be scaled to any size without resulting in a loss of quality.  Some programs which create and save their artwork in this fashion are:

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Pagemaker
  • Quark Xpress
  • Macromedia FreeHand
  • CorelDraw

Raster artwork, on the other hand, is made up of “pixels” (picture elements), or dots, which together form a picture of your artwork.  If you examine something which has been printed out from a computer printer, you will notice that it is made up of tiny dots.  Raster artwork cannot be scaled without losing some quality.  Adobe Photoshop is an example of a program which creates and outputs its artwork as raster images.

Vector Art

For vector based artwork (i.e., Illustrator, Quark Xpress, Pagemaker, InDesign, FreeHand, CorelDraw, etc.):

All extraneous elements (crop or registration marks, guidelines, etc,) must be removed.  The only thing that should remain on your artwork is a bounding box that matches the required size of your artwork.  Create bounding box by drawing a rectangle around the art that matches the required size of the art.

For logo art only upload:  Make the logo the size you wish it to appear on the product, then draw the bounding box around the logo art at that size.

Important note:  You will also need to set the stroke and fill color of the bounding box to NONE so that it does not actually print on the product.  Here is an example of how to do this with Adobe Illustrator.

Export to EPS (.eps) file format.  Set export to convert text to curves or outlines.

Raster art

For raster based templates (i.e., Photoshop):

Crop final artwork down to the actual size it will be on the product.  Draw a bounding box around the art.  Remove all other elements.

For logo art only upload:  Make the logo the size you wish it to appear on the product, then draw the bounding box around the logo art at that size.

Important note:  You will also need to set the stroke and fill color of the bounding box to NONE so that it does not actually print on the product.  Here is an example of how to do this with Adobe Illustrator.

Save as .tif or .bmp file format.

Full Color (Process Color) Orders Only:  File Creation

All PANTONE® spot colors should be converted to PANTONE® process colors before saving file (unless additional spot colors have been purchased).  Also, please provide documentation or original PANTONE® spot colors used in the file before converting to CMYK.  Please provide artwork that extends at least 1/8″ beyond the die-line on each side that bleeds.

Full Color (Process Color) Orders Only:  Spot Colors

If your artwork involves spot colors (in addition to process colors), you will incur an additional charge.

Contact Customer Service for assistance with artwork

For additional assistance, contact customer service using the “contact us” link on the Custom Printed Products and Labels catalog pages or by phone at:  1-812-981-4949.

For additional help with art preparation click on the links below:

General information:  Lists current preferred graphic software applications and common art errors.

Customized instructions:  Guidelines for electronic art preparation and submission for specific graphic software applications.

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